Crazy Sweater Coffee Break!

Thursday Feb. 6th, 2014, 10:30 AM, Old Quebec Street Shoppes, Guelph, Ontario

for WWF National Sweater Day!


Thursday, February 6th, 2014, 10:30 AM, Coco Latte, Old Quebec Street Shoppes, Guelph, Ontario

WWF’s National Sweater Day – #DialDownPullon

Join Guelph’s downtown community as they don sweaters on Thursday, February 6th in order to turn down the heat, reduce emissions, and #dialdownpullon for National Sweater Day!

National Sweater Day was created by the World Wildlife Fund of Canada (WWF Canada) in 2010 to get Canadians to think differently about how we use energy, and how we can play an important role in fighting climate change by conserving energy.  On National Sweater Day, Canadians are encouraged to put on a sweater and turn down the heat by two degrees as simple actions that help make a difference in greenhouse gas emissions.  If every Canadian turned down their thermostat in the winter, we could save 2.2 megatonnes of carbon dioxide per year – equal to taking 350,000 cars off the road.

This year, Walker Industries and the Walker Environmental Group are challenging their employees, communities, contractors and customers through its to commit, create and participate TM EARTH 1st initiative ( to participate in National Sweater Day by wearing crazy sweaters and to #dialdownpullon to raise awareness of climate change and encourage action.  Guelph-based consulting firm Shared Value Solutions Ltd. ( is taking on the challenge and working with Walker Industries and the Walker Environmental Group, the Downtown Guelph Business Association, Old Quebec Street Shoppes, Coco Latte and Project Neutral.  Everyone participating is encouraged to wear a crazy sweater and share crazy sweater photos on social media using the hashtag #dialdownpullon.

As an incentive for #dialdownpullon sweater wearers in Downtown Guelph and to help raise awareness about climate change actions, on Thursday, February 6th, Walker Industries and the Walker Environmental Group, together with staff from Shared Value Solutions Ltd., are hosting a Crazy Sweater Coffee Break in front of Coco Latte at the Old Quebec Street Shoppes from 10:30 a.m. to 11:00 a.m. to help raise awareness about climate change.   Everyone is welcome to join in for some fun, crazy sweater photos, and free coffee and hot chocolate courtesy of Walker Industries and the Walker Environmental Group.  Donations of coffee money will be passed on to WWF Canada.

The event is also a chance to learn more about some innovative climate change actions in the Guelph area, including the City of Guelph’s Community Energy Initiative and North America’s first city-wide district energy network, Walker Environmental Group’s Carbon Neutral Services providing “buy-local” carbon offsets and carbon reduction services for businesses and organizations, and Project Neutral, a non-profit coming to Guelph to transition neighbourhoods to carbon neutrality, one neighbourhood at a time.  Special guests will provide brief remarks on local initiatives and everyone may get a chance to meet up with Project Neutral’s polar bears!

Event Details

Location: Outside of Coco Latte, Old Quebec Street Shoppes, Downtown Guelph

Date: Thursday, February 6, 2014                 Time: 10:30 a.m. to 11:00


About Walker Industries and the Walker Environmental Group

Walker Industries is a 5th generation, family-owned, Canadian company that has operated from a base in the Niagara Region for 125 years. Now employing close to 400 people across Ontario, Walker Industries takes pride in providing infrastructure that builds communities.  The Walker Industries group of companies includes aggregates, construction, emulsions, environmental project management, waste management, renewable energy projects and green building.  Walker Industries has a strong reputation for integrity and advanced solutions: a company dedicated to the environment, community and safety of its employees.  The Walker Environmental Group is a full service environmental solutions provider.  It uses proven technologies to develop and operate infrastructure that helps its customers reduce their environmental impacts, improve energy efficiency and achieve higher environmental performance.  Its diverse range of services gives the company the ability to enhance the environment by providing sustainable solutions.

About Shared Value Solutions Ltd.

Shared Value Solutions Ltd. – – is an environmental consulting company dedicated to creating “shared value” – where a company’s unique corporate assets, expertise and market focus connect with communities’ needs to enhance social, economic and environmental well-being to create new value.  The firm provides support for environmental assessments of mining, water, energy and waste management projects and assistance with major community and regional infrastructure projects such as highways, water treatment systems, pipelines and power lines.  Areas of focus include environment and natural resource management, consultation and community engagement, community economic development, corporate social responsibility, collaborative problem-solving and social, Aboriginal traditional knowledge and land use studies, economic and technical evaluations of large projects.

Shared Value Solutions Ltd. is the only firm in Ontario certified is an affiliate of the Shared Value Initiative (, a prestigious global organization launched through the Clinton Global Initiative to create new business value by addressing social issues.  The firm is also on track to become Guelph’s first Certified B Corporation (, and one of about 100 Canadian and 1,000 global firms to become a new type of corporation which uses the power of business to solve social and environmental problems.

About Project Neutral

Project Neutral – is non-profit charitable organization and dedicated group of volunteers transitioning neighbourhoods to carbon neutrality, one neighbourhood at a time.  . In November of 2007, the village of Eden Mills in Ontario took on the ambitious goal of going carbon neutral.  Project Neutral’s staff, including Guelph residents Karen Nasmith, an urban planner, social entrepreneur and engineer, and Devon Stanbury, an environmental scientist and sustainability expert, were inspired by the Eden Mills goals and progress.   In 2010 Project Neutral began working in two Toronto neighbourhoods: Riverdale and the Junction, collaborating with community leaders and local residents to create carbon neutral neighbourhoods where measurable carbon emissions equal what the neighbourhood takes out or reduces in carbon emissions in the neighbourhood, or anywhere in Canada or the world.  Project Neutral has grown successfully in Toronto and is now branching out to work with community leaders in Guelph and Peterborough.  Project Neutral’s Guelph staff are working out of offices at Shared Value Solutions Ltd.



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